Browsing by Author "Nouh, Mohamoud Shuaib"
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Factors that influence the purchase intention of smartphone buyers
Nouh, Mohamoud Shuaib (Kadir Has Üniversitesi, 2017)This study investigated the impact of susceptibility to interpersonal influence and brand image on purchase intention of Smartphone buyers. it explored the actual relationship between these variables. To get information ...